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In early 1994, Marsh introduced a card-based customer loyalty program called the Marsh Fresh IDEA (Instant Discounts Electronically Applied) Card in which discounts are sometimes based on the cardholder's buying habits and are issued immediately for current purchases or as coupons for future visits.
The first print mention of this program was in the April 1994 issue of the Indianapolis Recorder Also, Marsh Fresh Express gave way to grocery home delivery.
The unsold 18 stores were closed on or before July 8, 2017.
Founded in 1931 in Muncie, the company went public in 1953 and had since grown to 97 locations.
One of Marsh's most distinguishing features has been its innovation and early adoption of retail technology.
In August 1956, the first store in the state of Ohio was opened through the acquisition of a pre-existing store in Van Wert, Ohio, Ermal Marsh died near the city of Logansport, Indiana in an August 1959 airplane crash; his brother Estel succeeded him as company president.
Under Estel Marsh, the name of the company was changed from Marsh Foodliners to Marsh Supermarkets in 1960.
Marsh Supermarkets was an American retail food chain headquartered in Indianapolis, Indiana, with nearly 100 stores located throughout Central Indiana and parts of western Ohio (including metropolitan Cincinnati).
Its parent company was Sun Capital Partners, headquartered in Boca Raton, Florida.
This new format made Marsh Supermarket stores open 24 hours, seven days a week.